Smallholder farmers rural radio

The Problem

Agriculture is the main source of livelihood for 70% of the 150 Million people that lives in Nigeria. However, agricultural extension services which should support the agricultural productivity of smallholders have been inefficient. Low government funding for extension services has led to the unavailability of input materials needed to support this crucial service such as 4WD vehicles, farmers skills acquisition centers, demonstration centers, demonstration kits and low morale exhibited by the extension workers. The outcome is that smallholders in Nigeria: Lacks access to reliable agricultural, environmental and market information, Lacks advanced farming techniques for steady supplies of the market and Practices old farming techniques which turns out small volume of products. As such smallholders in Nigeria are unable to boost their agricultural yield and household income. This has greatly exacerbated rural poverty and food insecurity.

 

The Solution

 

The Smallholders Farmers Rural Radio (FARM 98.0 FM) designs and broadcasts daily agricultural, environmental management and market information in the local Igbo Language, reaching an estimated 250,000 small farmer listeners living in Imo State, Nigeria for 10 hours broadcast each day. The educational radio program enables, smallholders acquire: contemporary agricultural and environmental management techniques, receive daily market information, advertise their farm products and learn critical business skills. Smallholders utilizes daily broadcast information to decide what to produce when to produce how to produce for whom to produce In the short and long term they boost, their yields and income.

PROGRAMS BROADCASTED OVER THE RURAL RADIO

 

AGRICULTURE EDUCATIONAL RADIO PROGRAMS

• crop production techniques,

• livestock practices,

• livestock density management,

• accessing hybrid seeds,

• soil management practices,

• erosion and flood control techniques,

• farm and household management,

• food safety,

• nutrition,

• HIV/AIDS and agriculture,

• combating malaria,

• farm safety,

• application and use of fertilizers,

• pest and diseases management,

• pesticides and insecticides application,

• rainwater harvesting,

• treadle pumps making,

• small scale irrigation management.

ENVIRONMENTAL EDUCATION RADIO PROGRAMS

• alternatives to slash and burn agriculture,

• sustainable water management,

• protecting community streams and rivers,

• using drought-resistant plants,

• techniques to restore degraded rainforests,

• wetlands and mangrove ecosystem,

• sustainable fish harvesting technologies

• planting multi-use trees,

• coping with extreme weather events,

• agro forestry,

• wildlife management,

• ecotourism,

• using renewable energies

 

MARKET INFORMATION

• daily commodity prices from all major local and national markets,

• information on how to access national and international markets,

• cash crops exportation process,

• link to micro-credit facilities,

• conducting simple market research,

• cost benefit analysis,

• opening bank accounts,

• accurate accounts keeping,

• accurate store records keeping,

• business planning,

• question and answer service,

The Impact

The Smallholder Farmers Rural Radio (FARM 98.0 FM) creates systemic change because it informs, educates and improves the livelihood of smallholders.
As such : •Small Farmers will increase their maize, cassava, cocoyam, yam and vegetable yields having imbibed best methods in agricultural productivity,
•Small farmers will increase their household income,
•Small farmers will restore and rehabilitate destroyed or degraded forest ecosystem,
•Protect and manage community wildlife,
•Enact and enforce community laws to manage their natural resources,
•Sustainably harvest forest resources for building and energy purposes,
•Mitigate and adapt towards climate change,
•Have a medium that speaks a local language where they will ask agricultural,
environmental conservation and market questions and receive prompt response. The Key Performance Indicators are measured using: •Baseline surveys,
•Actual number of programs broadcast,
•Actual format of programs broadcast,
•Duration of programs broadcast,
•Letters to radio station,
•Text messages to radio station,
•Voice mails to radio station,
•Phone calls to radio station,
•Structured Impact Measurement Templates.


Measuring Impact

Our results and these changes are being measured through Key Performance Indicators which we developed to ensure our successes. KPI's are applied quarterly on members of The Smallholder Farmer Listener Clubs. The Indicators answers:
•No of smallholders imbibing best agricultural practices,
•Crop increase in volume of output per acre of land,
•Percentage of household income increase,
•Number of daily agricultural lead broadcasts,
•Number of daily environmental management lead broadcasts,
•Number of market supplies,
•Number of market demands,
•Volume of products at the local market,


The Sustainability

Smallholder Farmers Rural Radio is sustainable. We generate income through the sale of Airtime and through Production Agreements. •Airtime is sold for local communities'announcements, l o c a l products advertisements and greeting requests.
•Production Agreements are commissions for us to prod u c e , broadcast specific radio program and measure i m p a c t f r o m listeners
. Production agreements can be done for any topic and for any organization

Our Programs
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